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Marketing

This guide features resources for marketing and advertising research.

Recommended Subject-Focused Reference Books

AMA Handbook of Business Writing

Electronic Resource 2010
(American Management Association)

Business Management

Electronic Resource 2019

Efficiency management

Electronic Resource 2019

Encyclopedia of African American Business

Main Collection 2006

Encyclopedia of Major Marketing Campaigns (Volume 1)

Main Collection 2000

Encyclopedia of Major Marketing Campaigns (Volume 2)

Main Collection 2000

Europa World Year Book

Reference Collection (Second Floor)

International Directory of Company Histories

Electronic resource.
v.59 (2004) - v.143 (2013)

Marketing Study Guide

Electronic Resource 2018

Recommended Multimedia Databases

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Select Online Reference Databases

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Company and Industry Research Resources

If you need to gather information about specific companies and industries, we recommend that you consult the Company and Industry Information Research Guide.