Research Guides: Marketing: Start Your Research Here

Recommended Subject-Focused Reference Books

AMA Handbook of Business Writing

Electronic Resource 2010
(American Management Association)

Business Management

Electronic Resource 2019

Dictionary of Business and Management

Electronic Resource 2016

Efficiency management

Electronic Resource 2019

Encyclopedia of African American Business

Main Collection 2006

Encyclopedia of Industrial and Organizational Psychology

Electronic Resource 2017

Encyclopedia of Major Marketing Campaigns (Volume 1)

Main Collection 2000

Encyclopedia of Major Marketing Campaigns (Volume 2)

Main Collection 2000

Europa World Year Book

Reference Collection (Second Floor)

International Directory of Company Histories

Electronic resource.
v.59 (2004) - v.143 (2013)

International Encyclopedia of Organization Studies

Electronic Resource 2008

Marketing (the Brian Tracy Success Library)

Electronic Resource 2014

Marketing Study Guide

Electronic Resource 2018

Recommended Company and Industry Databases

Working from off campus? If so, you will need to log in with your Kean email username and password.

Bloomberg Education "Bloomberg provides comprehensive data on various financial instruments, including over 5 million bonds, equities, commodities, currencies, and funds. The extensive database encompasses many publicly traded companies globally and includes profiles of more than a million individuals." NOTE: Access to this resource is limited to currently enrolled students, faculty, and staff of Kean University.
Business Market Research Collection (ProQuest) (VALE) Provides corporate data, in-depth industry analyses, summary financials, and information on company locations, top competitors, and officers. Also features worldwide market data reports and analytical articles covering economic and political topics. Includes information provided by Hoover's Company Profiles, OxResearch, and Snapshots (Snapdata International Group).
Note: To locate a company profile, search for the company name and Hoover's, e.g., Microsoft Hoover's.
Business Source Elite (EBSCOhost) (NJSL) Features articles from more than 1,000 business publications dating back to 1985. Also provides more than 10,000 company profiles from Datamonitor.
IBISWorld Provides industry market research and industry risk ratings on more than 700 American industries. Includes market conditions and forecasts, supply chains, and competitor activity ascertained from analysis of economic, demographic, and government data.
LexisNexis -- Nexis Uni (formerly LexisNexis Academic) (VALE) Offers business, news, and legal information from sources such as newspapers, magazines, journals, newsletters, wire services, and transcripts. Also features company profiles, detailed financials, SWOT analyses, industry reports, and SEC filings, as well as federal and state cases and statutes, federal regulations, and state administrative codes. This database replaces LexisNexis Academic.
MarketLine Advantage Offers company profiles (including SWOT analyses), case studies, country information, and comprehensive market information on a variety of industries.
Mergent Market Atlas (FTSE Russell) (VALE) Provides corporate information on over 50,000 current and historical public companies in the U.S. and internationally, covering the past 15 years. It includes industry reports, country insight reports, descriptions of public companies, financial statistics, ratios, annual reports, and data on mergers and acquisitions, divestitures, joint ventures, long-term debt, capital stock, and insider trading. NOTE: Permits only five simultaneous users. Please Log Out when finished.
This new database will replace Mergent Online. Both databases will remain operational until June 30, 2025, after which Mergent Online will no longer be available.
Reference Solutions (formerly Reference USA) (JerseyClicks) (NJSL) -- Complimentary Contains essential information about companies in the U.S. and Canada, healthcare providers in the U.S., and residents of the U.S. and Canada. It facilitates research on U.S. businesses, provides tools for creating marketing and small business plans, aids in job searching, and much more.

Recommended Multimedia Databases

Working from off campus? If so, you will need to log in with your Kean Google username and password.

Films on Demand (Infobase Learning) Films on Demand provides access to "video and multimedia for academic, vocational and life-skills content." Click "Collections" to access videos in various subject areas, such as Art & Architecture, Allied Health, Biology, Business & Economics, Criminal Justice & Law, Drama & Theatre, Education, English, Gender & Sexuality, Guidance & Counseling, Health & Medicine, History, Psychology, and more. The platform also offers Archival Films & Newsreels.

Select Online Reference Databases

Working from off campus? If so, you will need to log in with your Kean Google username and password.

Gale eBooks (Gale Cengage Learning) A comprehensive collection of reference resources such as subject-focused encyclopedias and dictionaries, available in a single database.
SAGE Knowledge Provides reference resources such as subject-focused dictionaries, encyclopedias, and other reference materials published by SAGE.

Marketing

My Profile

Ask a Librarian

Related Research Guides

Guide Editor