Need to select a research topic or find background information?
The Reference Collection includes a variety of different sources, such as: subject-focused encyclopedias, handbooks, almanacs, maps/atlases, statistical compendiums, dictionaries, and more. Look here to find introductory articles on subject-related topics. The broad perspective offered by such articles often proves helpful for narrowing research topics before pursuing more in-depth information.
This guide provides some recommendations for encyclopedias and other reference resources that might provide helpful information relating to your topic.
The following databases provide access to statistics and other kinds of data.
Working from off campus? If so, you will need to log in with your Kean Google username and password.
Working from off campus? If so, you will need to log in with your Kean Google username and password.
If you need to gather information about specific companies and industries, we recommend that you consult the Company and Industry Information Research Guide.
Working from off campus? If so, you will need to log in with your Kean Google username and password.
The following encyclopedias, dictionaries, handbooks, and almanacs are recommended for research relating to Marketing. Books with a Call Number beginning with the letters "Ref" are shelved in alphanumeric order by call number in the Reference Collection on the second floor of the Nancy Thompson Learning Commons. Books with the designation "Electronic Resource" are e-books, which are accessible by clicking the hyperlinked title.
21st Century Management: A Reference Handbook
Advertising Age Encyclopedia of Advertising
Blackwell Encyclopedic Dictionary of Business Ethics
Blackwell Encyclopedic Dictionary of International Management
Concise Dictionary of Business Management
Encyclopedia of African American Business
Encyclopedia of American Industries
Encyclopedia of Business and Finance
Encyclopedia of Business Ethics and Society
Encyclopedia of Industrial and Organizational Psychology
Encyclopedia of Major Marketing Campaigns (Volume 1)Encyclopedia of Major Marketing Campaigns (Volume 2)
Europa World Year Book
Handbook of Collaborative Management Research
Handbook of Human Resource Management Education
Handbook of Marketing Research: Uses, Misuses, and Future Advances
Historical Encyclopedia of American Business
Icons of Business: An Encyclopedia of Mavericks, Movers, and Shakers
Industry and Firm Studies
International Directory of Company Histories
International Encyclopedia of Organization Studies
Riding the Waves of Culture: Understanding Cultural Diversity in Business
SAGE Handbook of Human Resource Management
SAGE Handbook of International Marketing
SAGE Handbook of Management Learning, Education and Development
SAGE Handbook of Organizational DiscourseSmall Business SourcebookListed below are options available for you to contact a reference librarian and ask for help with your research.
