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Marketing

This guide features resources for research related to marketing management, including coverage of customer behavior, market research, international marketing, brand management, advertising, and more.

Business Ethics

General Business Resources

Business Management Dictionary: Glossary of Management Terms
Free registration required.
Business Roundtable
ECCH: The Case for Learning
globalEDGE: Global Business Knowledge
Indexes, Bibliographies, and Guides: Business Reference Services, Library of Congress
Intute: Business and Management
Knowledge@Wharton, Wharton School of Business, University of Pennsylvania
Management Logs
Provides free access to discussion forums on management topics.
Strategy+Business
Registration is required.
The Conference Board

Last Updated: Nov 25, 2025 2:18 PM
URL: https://libguides.kean.edu/marketing
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Subjects: Advertising, Business, Marketing