Research Guides: Marketing: Find OER

Recommended Open Educational Resources for Marketing (updated 5/17/23)

Books:

Advertising and the Transformation of Screen Cultures An open access book on advertising in the current day and historically.
Boundless Marketing An open access course on marketing and the introduction to the field.
Consumer Behavior and Marketing An open access book on the ins and outs of marketing in relation to consumer behavior.
Contemporary Issues in Digital Marketing An open access book on the current and contemporary issues in digital marketing.
Marketing An open access book that introduces marketing.
Principles of Marketing An open access book on the principles of marketing and an introduction to the field of study.
Promotion and Marketing Communications An open access book that discusses promotion and marketing communications.

Other:

EdX - Introduction to Marketing An open access EdX course that is an introduction to marketing.
EdX - Marketing Fundamentals: Who is Your Customer? An open access EdX course on key concepts of marketing and strategies.
EdX - Marketing Management An open access EdX course on marketing management theories and practices.