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PolicyMap and Social Explorer databases

This guide aims to help students with gathering statistics and creating their own maps

PolicyMap database

PolicyMap database

πŸ“Š Navigating PolicyMap
PolicyMap is a powerful online mapping tool that allows users to visualize and analyze U.S. data related to demographics, housing, health, jobs, education, and more. It’s especially useful for research in public policy, urban planning, social sciences, and community development.

πŸ”‘ Getting Started

Accessing PolicyMap

Go to Kean Learning Commons: https://libguides.kean.edu/NTCL 

Click on the link "Databases A-Z" and choose PolicyMap in the search bar:

Log in with your Kean credentials if prompted.

You can create a free account to save maps, data layers, and custom reports. 

Click Sign Up in the top right corner and use your Kean email (choose your own password).

πŸ—ΊοΈ Using the Map Tools

Search by Location

Use the search bar to enter a city, zip code, county or address.

Zoom in/out and pan across the map to explore different areas.

To add data, click “Add Data Layer” and choose from categories such as demographics, income and spending, housing, health, education, and jobs and economy.

After selecting a category, choose a topic and sub-topic to visualize the data on the map:

 

 

Customize Your Map

Use the legend with points (displayed as a box with data on the left side of the page) to understand color coding and data ranges:

 

Adjust transparency, change base maps (by clicking the gear icon on the bottom of the map) or overlay multiple layers:

 


You can also create your own map with the data you choose to add to it, save it and export it:

 

 

πŸ“ˆ Creating Reports and Tables

 

Click “Create Report” to generate community profiles or comparison reports:


πŸ” Tips for Research Projects

  • Use historical data to track trends over time.
  • Combine multiple layers to explore correlations (e.g., income vs. health outcomes).
  • Use custom regions to draw your own boundaries for analysis.
  • Use “Tables” to view raw data for selected areas.
  • Export maps and reports as PDFs or images for presentations and papers.

PolicyMap Tutorial Video

You can find more video tutorials at this link: Video Gallery 

Social Explorer database

Social Explorer database

Use this link to access Social Explorer which contains demographic information on the United States from 1790 to the most current U.S. Census data sets. Use this tool to create exportable maps and reports.

 

 

Create, export and save maps on a category of your choosing, e.g., this is a map of all Owner and Renter occupied houses in Union County and surrounding areas:

 

 

You can choose which data you are interested in among these Categories: 

 

You can also create Multi-Layered Maps using the Layers Library, e.g., this map shows Building Footprints and Flood Zones:

 

You can create comparison reports, e.g., Male versus Female population:

 

 

Social Explorer Training Modules

These training modules are built using the Social Explorer "Tell a Story" tool.  These are great resources for patrons looking to build data visualizations for their course work and research.  

  • Data Categories and Sources: Social Explorer offers a wealth of historical and current data. This module explains how to find the data you are looking for.
  • Layer Library: Social Explorer's Layer Library provides you with the tools to add more visual insights to your maps.  Let's take a look at how to add map layers from the Layer Library.
  • Comparison Views: Social Explorer allows you to compare variables by showing them side by side or swiping between two maps. Let's explore how to make map comparisons in Social Explorer.
  • Geography Levels: Social Explorer allows you to examine datasets at a wide variety of geographic levels from city, county, and congressional districts, all the way down to school district, census tract, and block group. Let's find out more about geography levels on Social Explorer.
  • Types of Visualization: Social Explorer can display data as a shaded area, dot density, or bubble map. Let's find out more about these types of visualizations.
  • Multivariate Visualization: Social Explorer allows you to map multiple variables on a single map. Let's explore multivariate visualizations.
  • Masking and Filtering: The masking tool allows you to focus on a specific map area by removing data from all the surrounding areas, while the data filtering tool allows you to filter geographies by data and identify locations based on your search. 
  • Annotations: Social Explorer offers several different types of annotations to enhance your map. These include place markers, hotspots, and a variety of drawing tools.